Our Story


Who we are


At Red Sapiens we have a desire to make a world where Entrepreneurs can thrive.

We understand the challenges of starting a business, we know that it can be hard to stay motivated, stay on track and deliver real results.

We also know that, ironically, the better someone is at doing what they do - the harder it is to build a business around that thing.

Because building a business is a different, novel, set of skills.

The good news is these skills aren’t too hard, they can be taught, learned and applies. And we are here to help.

This is why we have various Mentor Assisted Power Planning Programs to help individuals and small businesses gain these skills, grow and not just survive… but thrive.

The MAPP Model (Mentor Assisted Power Planning) is a coaching program that focuses on the 7 areas of any business that must be managed and developed to take it to the next million.

This model applies to all size organizations, in any industry.

Our focus is on companies smaller than one million that want to break their first million. Developing these components means getting everyone in the organization rowing in the same direction and focused on your mission and vision.

If you have any questions about what program suits you, please contact us here, we look forward to helping you thrive!

And if you would like more information about the MAPP program, check it out here.


The Team

Models, theories and concepts are great. But the people are really what make our company work… any company. We give you access to our people but also our entire network of people who will be there to help you build, grow and thrive.


Joe Rojas Chief Visionary

Joe is co-founder and chief visionary of Red Sapiens, based in New York and author of How Entrepreneurs Thrive.  He is a business coach, advisor and consultant who helps entrepreneurs overcome the challenges of business formation to create profitable growing businesses.

As a serial entrepreneur himself he has faced the challenge of making new and growing businesses work.  His career started in the military where he became an expert in information technology eventually forming his own managed services company, which nearly failed.  Through that experience he discovered the formula for growing businesses and learned that most entrepreneurs are good at what they do but often struggle to build a business.  

He has developed the Mentor Assisted Power Planning program for entrepreneurs.  This program has helped dozens of entrepreneurs build million dollar businesses from nothing and helped small businesses who have reached a plateau break through to a new level of growth and profitability.  

In addition to being a business leader, he is an accomplished coach who has helped thousands of people transform their thinking and approach to achieve breakthrough results.  Joe leads programs in English, Spanish, and Portuguese. 

Heather Schooler.jpg

Heather Schooler, MAPP Trainer

Heather Schooler, owner of The Money Library, serves both individuals and entrepreneurs in improving their financial positions.  She is an author, national speaker, and innovator in business profitability.

She is a tireless resource at Red Sapiens, dedicated to training, supporting and coaching entrepreneurs.


Jeff Loehr, Marketing Guy

Jeff is CEO and co-founder of Engage Marketing, based in New York. He is a growth and communication specialist who helps companies connect with their market, increase their influence, drive sales and improve adoption of new ideas. 

He has worked with companies from around the world on creating strategies and implementing them through bringing clarity to communications, connecting with intended audiences and inspiring action. Some transformational strategies he has led include designing, branding and implementing an innovation program to reinvent mining at AngloGold Ashanti, creating localized brands for Rio Tinto in Africa to improve local relations and developing branding and marketing programs for Borax leading to 20+% price increases. 

He has been a leader in developing marketing, strategy and innovation projects for innovation and growth.  Other companies he has worked with include: Daimler Benz, the Ford Motor Company and a number of startups.  He also has extensive international experience having lived and worked in dozens of countries including: Germany, the United Kingdom, South Africa, China, Mexico, Chile and Peru among others.    

Jeff has an MBA from the Anderson School at UCLA and speaks Spanish and German.  


Ron Martin, CPP, Director, Strategic Programs

Ron, a native New Yorker, retired from the United States (U. S.) Army in 1999 and the U. S. Government in 2011. In between his tours of Federal Service, he served 5 years as a civilian police officer in the Commonwealth of Virginia. During his non-military Federal Service, He served with the U. S. Department of Commerce, where he led the initial implementation of Homeland Security Presidential Directive 12 (HSPD-12). At the U. S. Department of Health and Human Services, he served as the Program Director for the development and Implementation of the Department’s Identity, Credentialing, and Access Management (ICAM) Program. 


Carla E. Campos Office Manager | Designer

Office manager extraordinaire Carla is the heart and soul of Red Sapiens. Without her nothing actually ever gets done. We would all walk around with a dazed look of confusion on our faces. With her, our company becomes the well oiled machine it is, allowing us to support you and grow your company.

Carla is your first point of contact and is always there to make sure that things happen when they need to happen.